Leadership

Carolyn S. Fraser
Principal & Founder

I love developing and implementing strategically effective public relations and marketing initiatives for businesses and brands in various markets. I've worked with a wide array of brands in the Corporate, Consumer, Business to Business, Beauty, Employee Engagement, Lifestyle and Entertainment industries. A brand architect and media strategist, I've executed PR campaigns and event publicity for top PR agencies such as Ogilvy and FleishmanHillard, and major brands like Tylenol, Visa, BET Networks, Swizz Beatz and Bronx Charter School for the Arts, Yahoo!, CURLS, Apsley Bespoke Tailors of London U.S Launch hosted by NBA's Allan Houston, NAACP Centennial Celebration and Maytag. I look forward to transforming your brand messaging and objectives into measurable opportunities and results, including those much desired media placements.

Testimonials

"Carolyn is extraordinary at media relations and always exceeded client expectations. Her execution and attention to detail are hard not to notice every moment. She's creative and a terrific manager. If she wasn't starting her own agency I'd hire her back in a second!"
- Eric Yaverbaum
CEO, Ericho Communications

"Thank you so much for all your hard work and seemingly effortless talent! I feel fortunate to have done such great business with you!"
- Shawna Farooq
Client, Zayd's Natural Kids

"Carolyn has impressed me from day one with her can-do attitude, organizational skills and winning personality. She truly has all the makings of a great PR practitioner!"
- Steve Cody
Co-Founder, Peppercomm

"Carolyn has a natural ability to accomplish tasks efficiently and accurately. Her persistent and charming personality allows her to maneuver around challenges with ease."
- Kim Osorio
Former EIC, Source Magazine

"The PR Shoppe's DIY PR Kit has been such an instrumental part in developing a presence for our film, The Last New Year. Not only have we secured media placements while working the film festival circuit, we have also learned the true value of having good publicity and ALL that goes into the process. We look forward to the day that we are able to hire Ms. Fraser as our sole publicist."
- Nicole "NK" Gutiérrez
Owner, All Things NK

"Carolyn is a stellar public relations professional and is exceptionally skilled with media placements and client interaction. She goes above and beyond to ensure the success of programs."
- Danita King
CEO, PR Noir

"Carolyn is a wonderful PR and communications professional. In a very tough business, Ms.Fraser brings positive energy, great integrity, incredibly creative ideas, outstanding persistence and perseverance. She is very thorough and works hard to get the job done.The clients of L.A.I. Communications also enjoy working with her as well."
- Tyrha Lindsey Warren
CEO, L.A.I. Communications